01
The Prototype
Months 1–3
£10,000 / month profit
- — Prove unit economics
- — 15 products, 5-video loop each
- — 1-page locked master SOP
Proposed 4-phase scaling model
The Expansion Roadmap
Prove it, standardise it, expand it, then own the margin. All figures below are planning targets, not achieved results, forecasts or guarantees.
02
The Factory
Months 4–6
100+ videos / week
- — 3 internal studios running
- — Hire student operators
- — @GloveAndCoTech — black & gold marble
- — @GloveAndCoBeauty — female-presenting hands, white marble
- — 20–30% seller commission arbitrage
03
The Franchise
Months 7–12
10 active franchisees globally
- — Studio in a Box
- — Silent mime bypasses language barriers
- — Sell into local TikTok Shops
- — £2,000 upfront fee + 30–50% revenue split
04
The Pivot
Year 2+
80%+ profit margins
- — Owned SaaS tools
- — Private-label physical goods
- — £3 commission → £15 full margin on the same views