Brand profile
Visual Identity
Minimalism as luxury. Restraint signals trust, whether we are presenting a watch or a piece of software.
Palette
Onyx
#1A1814 · Backgrounds, cuffs
Ivory Glove
#F3EEE3 · Text, gloves, space
Champagne
#D8BE87 · Accents, marks, lines
Midnight
#1F3A9E · Tech & Labs accent
Typography
Cormorant Garamond
Headlines. Italic for emphasis.
Karla
Body, captions, interface labels.
The logo
Do
- — Gloves always in frame
- — Dark, warm, uncluttered sets
- — One product, one benefit
- — Slow, deliberate movement
Don't
- — Bare hands on product
- — Bright white backdrops
- — Loud text or emoji overlays
- — More than one prop
Voice
Quiet, assured, precise. We describe, we never shout. "Handled with care."
One umbrella, two worlds
Glove & Co Lifestyle · Product
The Diver, Revisited
Steel. Ceramic bezel. Presented by hand.
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Glove & Co Labs · Software
A tool, handled with care
Same restraint, midnight accent. Demos filmed with gloved hands on a device.
Start free trial →