Desk & lighting layout
Marble desk 100×50cm
Softbox 45° · 5200K · 55%
Amber 3000K
Amber 3000K
Osmo Pocket · 22–25cm · 40° tilt
Scaling through SOPs
The Operator Playbook
Any operator, any city, one locked standard. Tick through each checklist on set.
Physical geometry
0/5 checked
3-point lighting
0/3 checked
Attire · Half-Inch Linen rule
0/4 checked
Audio & sound design
0/4 checked
The 4-Beat Silent Mime · storyboard
0–3s
3–6s
6–16s
16–21s
0sSilent · zero voiceover · 18–22s21s
10–3s · Hook
The Agony
Exaggerated struggle with the friction or pain point.
23–6s · Reveal
The Royal Unveil
Crisp finger snap or velvet reveal.
36–16s · Demo
The Silent Fix
Fluid tactile demo with amplified mechanical clicks.
4Cart anchor16–21s · Close
The Butler’s Blessing
Italian chef’s kiss, pointing down to the bottom-left cart anchor.
File vaulting standard
GCO_[SKU]_[HOOK]_[DATE].mp4
AGONYSKEPTICASMRSPEEDGIFT
Where these SOPs take us
01
The Prototype
Months 1–3
£10,000 / month profit
- — Prove unit economics
- — 15 products, 5-video loop each
- — 1-page locked master SOP
02
The Factory
Months 4–6
100+ videos / week
- — 3 internal studios running
- — Hire student operators
- — @GloveAndCoTech — black & gold marble
- — @GloveAndCoBeauty — female-presenting hands, white marble
- — 20–30% seller commission arbitrage
03
The Franchise
Months 7–12
10 active franchisees globally
- — Studio in a Box
- — Silent mime bypasses language barriers
- — Sell into local TikTok Shops
- — £2,000 upfront fee + 30–50% revenue split
04
The Pivot
Year 2+
80%+ profit margins
- — Owned SaaS tools
- — Private-label physical goods
- — £3 commission → £15 full margin on the same views