TikTok
Discovery engine
- — Trending or ASMR sound
- — Fast cuts, on-screen text
- — Reply videos to comments
Multi-platform
The Distribution Tree
Film once, beautifully. Cut four ways. Each channel gets the version its audience actually watches.
The trunk
The Hero Piece
One 60–90s vertical master filmed per product: glove entrance, slow reveal, detail macro, the one benefit, close. Every platform cut is made from this file.
YouTube Shorts
Search + library
- — Loop ending into opening
- — Keyword-rich titles
- — Group into playlists
Showroom + shop
- — Polished colour grade
- — Stills from master as carousel
- — Grid kept on-palette
Authority + B2B deals
- — Behind-the-studio economics
- — Brand partnership case studies
- — Glove & Co Labs tool launches
Side by side
| TikTok | YouTube Shorts | |||
|---|---|---|---|---|
| Length | 15–30s | 30–60s | Reels 20–45s, 5–8 slide carousels | 30–90s native video or text post |
| Hook | Glove touches product in the first second | Question title: 'Worth it in 2026?' | Most beautiful frame first | A business number or lesson |
| Caption | Short, curious, 1 line | Searchable keyword title | Editorial, 2–3 lines | Founder voice, short story |
| Call to action | Link in bio / TikTok Shop | Watch full review / pinned link | Shop tag / story link | DM for partnerships / SaaS trial |
| Rhythm | 2 per day per studio | 1 per day per studio | 1 Reel + 3 stories daily, 2 carousels weekly | 3–4 posts per week (holding brand) |